[OBO Digest] 💻 This 'P' packs a punch💥

The most underrated tool in your business

Online Business Owner • May 26, 2023

Perspective is a powerful tool. It shapes our experiences and outcomes — in life and business.

Because having perspective allows us to see situations from different angles, uncover new possibilities, and make informed decisions.

For example, even though you and a friend attend the exact same event or are in the same mastermind or read the same book

— you both have your own experience with unique takeaways and lasting impacts.

The unique perceptions you see the world through will largely determine the information you seek out. It will dictate what you are open to seeing or interpreting in response to events that happen out in the external world.

This is especially important in business because —

Even though YOU may know something to be true….

….that doesn't necessarily mean your ideal audience, customers, or team members see things the same way you do.

Yet….😉

What you see as an opportunity, someone else may perceive as an obstacle.

There is a huge array of potential perspectives. How you upgrade yours and invite others to do the same has a massive impact on your success.

So today, we'll share some new perspectives and tips on how to hone yours, so you can elevate your personal + professional life, and those around you.

• How to joyfully embrace life's challenges (without forcing happiness)

• The daily sales habit you need to increase conversions consistently

• 4 ways to cut through the noise & magnetically attract your ideal client

• Successfully exit your business with a smile (and a healthy profit)

Let's go!

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Why You Can't (& Shouldn't) Be Happy All The Damn Time 👏

You probably remember a time when you were told to "stop crying" or “calm down”....

…or when you weren’t given space to express and process some pain or fear or grief or disappointment.

We often suppress our emotions and are conditioned to hide them because past pain tells us it is too dangerous to show that we are vulnerable.

A shocking number of people would rather say "I'm fine" than to ask for help from others or to rock the boat….

But this unspoken expectation to "be happy" all the time isn't possible. It's not realistic.

And taken to the extreme, it is termed as "toxic positivity"

This perspective holds the belief that no matter how difficult a situation is, you should maintain a positive mindset.

But our perspective is that it's ok to feel all of your feelings. In fact, it's one of the healthiest things you can do for yourself.

That's why we brought in master relationship coach & personal joy amplifier Christine Eartheart. We loved this article that shows you a simple (and memorable!) way to navigate your emotions without getting caught in a negative downward spiral.

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In The Know

• 1 Simple Perspective Shift That Could Change Your View Forever — Many of life's biggest misunderstandings could be avoided if we simply asked this one question. Because positive thinking isn’t expecting the best to happen every single time – it’s about… ➡️

• Help Your Emails Reach More Inboxes By Using This Free Tool — Emails mean nothing if what you send goes to spam. Improve your email deliverability with simple data dashboard insights. Skip that pesky spam filter and get your business’ emails seen by more eyeballs 👀

• 5 Habits That Will Alter The Way You Think About Life — By allowing your mind to grow and expand, you make room for new experiences. And the more opportunities you allow in, the more fulfilled you can become. Try these new habits to kickstart your new journey.

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Transform Your Online Presence Into A Sales Generating Machine   🏦

Over the last decade, social media has become the main outreach tool for most businesses.

What's great about this? It's free, simple to start, and everyone's already on it.

What's not so great about this? It's busy, competitive, and capturing someone's attention is harder than ever.

…did you know 95 million photos and videos get posted on Instagram each day (and that's just 1 social media platform)?

With this increasing influx of content on the ever-expanding internet, standing out from the crowd has never been more challenging.

Because a constant stream of information, notifications and distractions bombards people daily (including your ideal customers).

So unless you start targeting the right people with the right message, NO amount of sales tips or tactics will help.

Sales and messaging expert, Holly MacCue, has a strategy that will help you cut through the noise and build your business amidst the chaos.

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ONLINE BUSINESS OWNER: THE PODCAST

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Thanks For Reading

So remember, perceptions aren't set in stone.

They can shift and transform the more we learn and discover — about ourselves, a product, a process, the world.

Once you understand and acknowledge the power of perspective, say hello to better communication, better marketing and better sales.

Because we should embrace each other's differences. We should share the perspectives we believe are valuable and be open to upgrading our own via the benefit of other peoples’ perspectives.

It’s the only way humanity is able to grow and innovate.

Standing on the shoulders of giants, and all that : )

We hope reading today’s edition of the OBO Digest has ignited something in you.

Until next time,

The Team at OnlineBusinessOwner.com

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About The Author

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