[OBO Digest] 💻 Create an online presence that attracts & sells

Your “digital salesperson” works 24/7…but are they charming or repulsive? 🤢

Online Business Owner • April 20, 2023

Giving someone "your word" might not cut it anymore, If people can't find much about you or your business online… can you blame them if they end up choosing not to work with you?

If you don’t lead with value by making useful information readily available…

…it makes sense that some people will question your ability, credibility, history, intentions, or trustworthiness.

In fact, 81% of consumers research businesses and their reputations online before they buy.

Your digital presence speaks volumes. 

A strong, cohesive online brand is crucial for business owners.

Today we're talking about…

• How to fix 3 big copy mistakes your “digital salesperson” makes

• Ways to show up authentically + profit with conscious selling secrets

• What truly motivates online haters so you can disregard (BYE Felicia)

• The #1 method to stay up-to-date in the marketing industry today

• And so much more.

Let's dive in!

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Is Your “Digital Salesperson” Helping or Hurting Your Biz? 🤔

Good copy is like ✨ magic ✨ because it does alllll the talking for you — your website, social media channels, lead magnets, sales funnels, you name it. 

It works so you don't have to.

But what if it doesn't… work? 

If people never quite know what you do, your offer isn't flying off the shelf, or your engagement never seems to skyrocket…

It's very possible you have a messaging issue, and that issue is costing you. 

That's why we've brought in Holly MacCue, sales expert and messaging coach, to reverse engineer why your copy isn't working for you.

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IN THE KNOW

• Powerful & Proven Attraction Strategies You Should Know About — No one likes cold outreach — the reacher-outers OR the receivers. That's why author and CEO Kendra Less wrote a book on attraction marketing called The Sales Magnet (download the first 2 chapters for free!).

• How Aligning These 2 Departments Increased Revenue By 34% — If your biz is growing, you can't afford to ignore misalignment. This real-life case study shares just how much $$$ you're leaving on the table + 8 practical steps to get it all back.

• How To Create High-End Life Coaching Packages That SELL [Video] — Former space station engineer turned entrepreneur, Luisa Zhou covers pricing, delivery, naming, timeframe and examples of mega-successful packages selling today while helping businesses scale beyond 6-figures.

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How To Never Dwell On Online Haters Ever Again

Have you ever wondered why some people overreact, while others could care less? Or how someone can post ruthlessly online, but would never utter such things in real life? 

The #1 reason people do not share authentically online is fear. 

Fear over how others will respond. And fear over how it might change their relationships with others.

And deep down, you know the answer is NOT watering down your message to appease the masses. 

The hard truth is — you cannot and will not avoid criticism, no matter how hard you try to be "perfect." 

(or how hard you try to hide from sharing your true self….)

In this article, best-selling author of Screw Work, Let's Play, John Williams, explains 2 reasons why internet trolls lash out....

…plus a simple (but brilliant!) exercise to build the necessary skill to disregard those haters forever.

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ONLINE BUSINESS OWNER: THE PODCAST

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THANKS FOR READING

Isn't it ironic that, while we have this incredibly powerful tool to connect to the world’s knowledge at our fingertips…

(aka Google….or Bing if you’re into that sort of thing) 

The more you search, the more you find both everything and nothing at the same time….

There is so. much. noise in the online world…

…and yet, not being found by the people who are most curious to learn more about you is very detrimental to your business 👎🏻

So it's your job to cultivate an online presence that embodies who you are, what you stand for, and what you want to be known for.

We hope the tips in this edition of OBO will help you and your brand show up consistently, authentically, and intentionally!

Because customers won't buy from you if they don't know who "you" are. 

Until next time,

The Team at OnlineBusinessOwner.com

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About The Author

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