Earn Multi-6-Figures Without Fancy Funnels, Big Lists Or Paid Ads
Written by: Holly MacCue • November 08, 2023
Image Source: https://unsplash.com/@ConvertKit
The digital world we’re living in today is noisy. It has become increasingly difficult to grab anyone’s attention — let alone your ideal audience’s.
So you’re probably wondering the same thing that most online business owners out there are right now…
“How am I supposed to reach 6-figure (or multi-6-figure) success? In THIS climate?”
Is it even possible, without the usual industry bling of high-tech funnels, enormous email lists, or the calculated song and dance of paid ads?
My answer? YES.
By prioritizing authenticity and genuine connection in your messaging and your sales.
Because people are yearning for unfiltered, real, heart-to-heart moments that deeply resonate — no more of this cookie-cutter, cut and paste, fill-in-the-blank, soul-less messaging.
It’s raw honesty that forges genuine bonds between people — business owners or not — and it’s the refreshing secret to lasting entrepreneurial success.
Let me show you how this powerful principle can shape your personal branding strategy, guiding your business on a guaranteed upwards trajectory.
I often receive raised eyebrows and curious gazes when I mention that over $300K of my sales in a 12-month period were earned without using a sales page.
That’s because I took a path less traveled (notice how I said “a” path and not “the” path).
As a sales and messaging expert, I want to share my behind-the-scenes with you, and reveal how a more intentional focus on authenticity and connection far outweighs the traditional flashy sales page approach that can leave you tied in knots around finding the exact right words…
Marketing these days is obsessed with numbers, algorithms and fleeting trends. Yet, there’s one element of business that remains timeless, unique and powerful…
Your personal brand.
It’s what contributes to the magnetic aura that encapsulates your business’ essence, values and vision, and which helps draw the right people to you time and again.
While everyone else is focused on leaving a trace somewhere online, your personal brand is creating imprints on your ideal audience’s hearts and minds.
It’s less about how often you appear on this or that platform’s feed… And more about that positive, lingering feeling people get when they’re talking to you or interacting with your content.
Your personal brand is the powerfully magnetic combination of your experiences, values, stories, style, personality, sense of humor and the unique way you view the world.
No one else can replicate it in the exact same way, and no algorithm can capture this essence or create the same impact —
Because above all, it’s about connection.
While many entrepreneurs seek out done-for-you templates, swipe files or “fail-proof” strategies to make more sales more easily…
My Magnetic Selling Framework teaches you a skillset that works regardless of your niche, your chosen marketing strategy, the size of your audience or what trending audio you happen to choose for your next reel.
(And without a hard-sell tactic in sight.)
Because the framework’s four pillars are grounded in the science of human behavior — what truly motivates your audience to pay attention, take action and decide to invest.
And while a lot of sales coaches focus solely on the pitch — what to say, when to say it, how to say it…
That approach misses the point that people only buy from you when they’ve first bought into you.
Which is why the first two pillars of the Magnetic Selling Framework are solely focused on creating this essential buy-in (and in a way that establishes such connection, relevance and anticipation that the sale often takes care of itself).
So you can skip the aggressive, slimy or pushy sales tactics you may have been sold online to entice prospects…
And instead attract ideal clients who are ready to buy and cultivate real, genuine relationships — without hounding, harassing or stalking them.
Pillar 1) Foundation Of Sales — Master Your Niche, Positioning, Messaging & Audience
This is your opportunity to really get to know your client — and I’m talking really get to know them.
So much so, that when they consume your content and read your messaging, they think “Wait, did you hack my phone? How did you KNOW?”
And this works both ways — by magnetizing your ideal clients, you also repel the people who aren’t.
A lot of business owners skip over these basic fundamentals, and leap straight into launching, marketing, selling — the shiny, exciting steps.
But if you don’t start with these essential foundations, no one knows who you’re speaking to (including you). And a confused mind will always say no.
You want people to enter your space and instantly think: “These are my people. You’re speaking my language.” And this can be achieved simply, clearly and powerfully through messaging specific to them and their needs.
Yet, if you’re trying to talk to too many different people, your message becomes diluted, broad, vague and/or generic. You’ll never be seen as the immediate, no brainer choice.
That’s why you need to master the art of magnetic messaging in your business.
If you’ve ever found yourself guilty of using copy-paste language, or sharing your offers and hoping they resonate with someone in your target market, this will forever change how you approach selling.
Because magnetic messaging isn’t just about the immediate reaction.
It’s about crafting messages that echo in the hearts and minds of your audience long after their screens dim. It’s the subtle art of making someone feel understood, valued and seen.
And if you can embody authenticity and genuine connection in an increasingly digital age, you will stand out and be memorable — for all the right reasons.
Pillar 2) Pre-Sell — How To Get A No Brainer Yes Before The Pitch
Oh, don’t we all love that magical moment after a sales call when the client you’ve just pitched says YES?!
But what if I told you… the trick to closing more sales calls, more consistently, comes down to getting their ‘yes’ BEFORE you pitch? This is my favorite part.
Here’s how — It’s called the “Pre-sell.”
To stand out from the crowd, you need to capture your ideal audience’s attention. And to capture their attention, you need to craft a message that resonates, captivates and deeply connects.
THIS is when your client truly buys-in, and you become the no brainer choice.
And the only way a prospective client can experience your brand, your personality and your skillset is through your content. Because this is where you share your message online and demonstrate your expertise.
Potential clients want to know what it’s really like to work with you, to see you in action. They want the behind-the-scenes snippets, the free taster, the video replay.
You can’t expect people to pay $1,000, $3,000, $10,000 for your services, without understanding exactly who you are, what you offer and what you can do for them.
So instead of putting all your energy into convincing people, “Look, I’m really good at what I do and this offer is an absolute steal,” you need to instead demonstrate your expertise in a way that cements their decision to work with you.
This pre-qualifies people ahead of a sales call. The same way a questionnaire does before you try to start talking sales.
How people respond to your content, and to your pre-qualifying questions, properly prepares both you and your potential client, to make sure this is a good fit.
Pillar 3) How to Sign High-Ticket Sales With Ease & Authenticity
Once you’ve mastered Pillars 1 and 2, the next two fall right into place. But not without a critical mindset shift first towards how you feel about selling.
Because your relationship towards selling will determine your experience of it.
We all know the slimy car salesman approach. Sales tactics that are centered around pushing, persuading, convincing, educating, rationalizing and justifying ourselves.
And when you approach sales from that space, it doesn’t feel good for either party, generally resulting in the opposite effect for your potential client. They feel pressured, and are likely to withdraw or step back, saying they want to think about it.
And you want to avoid doing it in the first place!
But sales should never be about negotiation, but rather an invitation for someone to access the very solutions they’ve been seeking.
This way, there’s no need to “convince” your prospect, because they’ve already decided they want help in this area. (What’s more, if you’ve nailed the Pre-Sell, they’ve already decided they want YOUR help in this area).
You’ve simply made it easy for them to find you, to see and learn about you as the go-to expert who can help them. You ultimately have your prospect sell themselves into your program.
Approaching sales as an invitation is the most impactful way to receive a no brainer ‘yes’ that feels good on both sides.
Pillar 4) The Follow-up — The Wildly Untapped Strategy To Double Your Sales
The worst thing you can do when it comes to following up?
— is to not follow up at all.
If you avoid it because you’re worried about pestering someone, not only are you denying them the opportunity to access the support they need; you’re missing out on potentially 50% more sales, according to research.
The reality is that people get busy; they’re distracted, and they’re often scared when it comes to making decisions around investing in support.
So one of the most important things you can do to build the relationship is to show you care enough to follow up post-sales call: Do they have more questions? Is there something missing for them that you can easily address? Do they need some flexibility around the start date?
Knowing how to follow up with authenticity is the absolute key — not only to gain essential feedback as to where you could be missing the mark, but to ultimately be able to welcome more perfect-match clients into your programs.
How You Can Get The ‘Yes’ Before Your Next Sales Pitch
If you offer something that can truly help people, don’t you think they deserve to hear about it?
If your services can positively transform someone’s business, health, relationships and life, aren’t you doing yourself (and them) a disservice by not selling it openly, confidently and consistently?
I help service-based entrepreneurs share their brilliance so that, together, we can create a ripple effect in this world.
But don’t forget: How you do so is unique to you alone.
Trying to be “further ahead” than you are, is what creates anxiety, stress, overwhelm and certainly imposter syndrome.
So embrace your brilliance, exactly where you are, right now. People respond to your energy, and buy based on your confidence and certainty.
So as you dig into selling with authenticity and connection, remember that:
Your brand is not confined to your niche. It’s a mirror of your essence, your stories and your values.
Sales aren’t about pushing an offer but evoking a genuine need, excitement or heartfelt desire in your potential client.
No matter the noise happening around you, take a moment to reflect on your journey, celebrate your successes and learn from your challenges.
Whether you’re just stepping into entrepreneurship or are a seasoned expert looking for a second wind, understand that success is multifaceted.
It’s about being genuine, embracing your unique voice, and letting your magnetic messaging work wonders.
I can help you do that, with instant access to my specific framework. Learn exactly how I banked over $300K without using a sales page.
….so you can start showing up like the authentic, genuine authority you are.
Sending all the magnetic vibes and love your way 🙂
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