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How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model

Olly discusses the flaws in the traditional "Value Ladder" or "Ascension Model" in business, where customers are pushed towards higher-priced purchases. Instead, it introduces "The Peaks Model," focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.

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Online Business Digest Tyler McCall Online Business Digest Tyler McCall

[OBO Digest] 💻 What happens when expectations don't match reality

Being proactive and walking through your customer journey step-by-step just as they would experience it, you'll avoid disappointment and set your business up for success. In fact, you’re probably not that far away from being able to WOW your customer with a detailed and well-thought-out customer journey. That's why we're talking all about your customer experience today.

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