[OBO Digest] 💻 What happens when expectations don't match reality

We're not mad, we're just disappointed… 

Online Business Owner • June 23, 2023

Think back to the last time you felt disappointed, The feeling generally surfaces when expectations don't match reality.

— maybe you misunderstood something, had preconceived notions, were confused about the process, or experienced an unfavorable outcome.

While it's never fun to feel disappointed, digging into this emotion can often serve as a great learning experience

At the very least, it is more useful than dwelling on it and becoming jaded.

By reflecting on what went wrong (and why!), you can not only improve yourself, but your processes and your business as a whole.

Because it doesn't matter how good your marketing or lead generation strategy is if your customer journey doesn’t live up to the expectation 👎🏻

That's why we're talking all about your customer experience today.

In fact, you’re probably not that far away from being able to WOW your customer with a detailed, thorough, and well-thought-out customer journey.

The path to closing that gap starts with what we’ll share in this issue:

• Why online business owners need these ABCs to grow & scale 📈

• The most effective marketing workshop on the internet today

• How to improve your website experience (& watch your profits soar) 💸

• Why aligning your niche will grow your business faster & easier

Let's dive in!

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Grow Your Biz Despite Rising Costs & Fierce Competition

We all know how hard it is to stand out in the crowded online space these days.

And as a business owner, you're spending precious time and money to keep up with all the algorithms, stay on top of trends, be active on a few platforms, you name it…

Almost all the focus when you hear people talk about Marketing and Sales efforts is on grabbing the attention of new people, attracting more new visits and leads to getting new custumers or clients.

But what if:

Instead of focusing on client acquisition, you focus on retention.

OBO expert Sam Miller just recently got an article accepted onto Entrepreneur where he shares the ABCs of Online Business growth.

Nail the things Sam shares in this featured article and your business can grow even if there isn’t a huge flood of new eyeballs on your brand each month.

When you focus on customer satisfaction and value delivery, you can expect increased repeat purchases, referrals, and positive reviews.

All of which lead to lower acquisition costs and improved profitability ✅

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In The Know

• 14 Stunning Customer Service Videos To Motivate & Inspire ✨ — When it comes to delivering your product or service, how much thought do you put into the customer experience? Most businesses focus so heavily on their competitors, that they don't put customers first. Check out these inspiring approaches from well-known companies for exceptional customer service.

• Top 20 Best Customer Experience Tools For Business In 2023 — Most business owners work oh-so-hard to get the sale — but once they get it, they quit ✋ Investing in software that gathers customer feedback like these can boost satisfaction and improve your sales + marketing long after the first sale.

• [Workshop] Create A New Revenue Stream Using Sponsorships — If you sell coaching, consulting, courses or information, this is your opportunity to scale with one of the most effective marketing methodologies. Learn from renowned business coach, mentor and investor Scott Oldford who has personally scaled over a dozen of his own businesses past 7-figures.

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ONLINE BUSINESS OWNER: THE PODCAST

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Thanks For Reading

By being proactive and walking through your customer journey step-by-step just as they would experience it…

You'll avoid disappointment and set your business (+ your customers) up for inevitable success.

Because so many business owners miss out on repeat customers, simply because they're focusing on their competitors vs. their customers.

So don't be afraid to ask for customer feedback to continually improve your process.

The best people to help you do so are the ones who have just gone through it.

We hope reading today’s edition of the OBO has ignited something in you.

If it has, forward this to someone else that needs to read it and encourage them to subscribe at Online Business Owner.

Until next time,

The Team at OnlineBusinessOwner.com

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About The Author

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