[OBO Digest] Ideal Customers & Dream Clients… do they *really* exist?

how to stop wasting time with toxic ones!

Online Business Owner • March 16, 2023

Welcome back to the OBO Digest: a newsletter written BY online business owners FOR online business owners. Today’s edition is about what business dreams are made of... DREAM CLIENTS & IDEAL CLIENTS!

Obviously, you want them. 

And when you get one, you better do all you can to keep them around!

These help you create win-win relationships that explode the growth of your business.

But… getting them is easier said than done, right?

You know they are out there… but where?

Glad you asked 😉

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7 Steps To Attracting More Dream (pay-in-full) Clients

We’ve all experienced a client who just doesn’t seem to show up.

They keep rescheduling… they seem disinterested... and they simply don’t do the work!

Clients like these are a nightmare and take you away from the Dream Clients who are ready to do the work and are ready for you to make a real impact in their lives!

But here’s the thing… selling, onboarding, and keeping toxic clients is a choice.

And it is one you do not have to keep making for yourself & your business.

After you read this wise article from Nina Concepcion, you’ll know how to say no.

More importantly… you’ll know how to find & acquire those dreamy clients that you dream of.

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3 THINGS YOU NEED TO KNOW THIS WEEK…

• Attract Clients with an Engaging Business Story — want to learn how to use storytelling to attract Dream Clients? Read this.…

• What Do Customers Really Want From Brands? Turns Out, It’s “Happiness” — to attract your dream client, you need to step into their shoes and give them what they want (this article helps you learn what this is)…

• How to Use Your Personal Brand to Attract Dream Clients (and Repel Nightmare Ones) — your aim shouldn’t only be to attract Dream Clients, but to also repel BAD ones… read this to learn how (as well as WHY you should!)...

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A MESSAGE FROM Kidpreneurs

As you already know, at the OBO we’re all about entrepreneurship. We know the impact and value of owning your own business, which is why we’re excited to partner with Kidpreneurs: an organization committed to introducing more young people to the wonderful entrepreneurial rollercoaster.

If you know a smart, ambitious 6 → 12-year-old, you can help change the trajectory of their life through the Kidpreneurs Academy. Tens of thousands of kids & families have gone through this experience already, learning key entrepreneurial skills and money management habits.

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4 Principles to Land The Best Clients (on REPEAT!)

Is it possible to have a successful online business — one that scales, grows, and matures so you can step back and build your empire — AND maintain the intimacy you get from working with 1-1 clients?

Most of the experts say no… but is that really the case?

Selina Feng says not!

And in her exclusive article for OBO, she flips this entire narrative upside down…

If you like the intimate nature of the 1-1 work you do, this thought-provoking piece will be music to your ears. 

Most people feel they have to choose between scaling their business vs. experiencing the rewards of working directly with clients. 

Yet Selina has figured out how to have both… so let’s pass it over to her to explain the path to success and fulfillment.

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You are an entrepreneur with amazing ideas just waiting to be discovered.

The problem is, you only have so much time.

That’s why you need to Subscribe & Read ‘The Slice’: a newsletter trusted by 7k+ marketers, startup founders, and growth hackers.

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Thanks for reading

As a business owner, your clients are always top of mind.

You need to find them… attract them… nurture them… impact them!

Yet not all customers and clients offer you the same in return. 

Some are great and give you energy (dream clients).

Whereas others sap it; cost you money; and exhaust your resources!

After reading today’s edition of the OBO Digest, we hope you have what you need to rid those toxic clients and surround yourself with DREAM ones.

Once you do… this whole business thing becomes much easier 🥳

Take action today. Don’t just read… DO the work!

We have more nourishing nuggets to help build your empire soon, so look out for us in your inbox

Oh… and make sure you share this with one of your business besties!

Share the love and we’ll see you soon.

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THIS WEEK ON THE PODCAST

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About The Author

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