[OBO DIGEST] The Person Your Business Needs In 2024
Forgot hiring a whole crew of specialists, get this one person instead
Online Business Owner • April 25, 2024
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It can feel like there are so many people you need in order to make your business into the success you envision it can be.
The number of specialists out there is overwhelming (and expensive)!
Some good general advice is that when everyone else “zigs”, you should “zag”.
Today’s featured article will go into how you can reap the rewards of going in a different direction that the majority with who you bring in to help you grow your business.
In addition, this issue also has:
Strategies to ensure you convert your leads into customers
How to create your own 7+ figure personal brand
Two free lessons from a global leading program on trauma
Find all this and more below ⬇
Your 7+ Figure Personal Brand
A strong, growing personal brand will expand your reach and your reputation to the point that they begin to create their own momentum.
Do it right & you’ll build a business (and life!) that’s nearly impossible to have otherwise…
The ability to attract the best people to join your team
Business Opportunities you’d never have otherwise
Meeting the most amazing people in your industry (and beyond!)
Being seen & appreciated by your clients for the value you bring
75%+ profit margins & ability to charge premium prices
Heck… I even found my Wife because of my personal brand
Curious to explore 1+ of these benefits for your business?
Generalist > Specialist.....Here's Why:
With each new specialist you bring into your business, it becomes one more person that not only do you need to pay but also who you need to manage.
Beyond that, specialists often struggle to consider the business holistically outside of their area of expertise. When all you’ve got is a hammer, everything looks like a nail.
There is a shift in thinking about the next key person you bring in your business that can make your life easier and grow the company….
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Deepen Your Awareness of Stress & Trauma Physiology
The impact of stress and traumas on you, your team members, your partners, and your clients is invisible but incredibly powerful.
Want to understand yourself and others better? It starts with understanding what is going on beneath the surface for us.
Increase Sales By Converting More Leads
Generating leads doesn’t mean much for your business if you don’t convert them into sales. There are specific strategies you can use to help leads to take action and become a customer or client.
2X your business with these lead conversion tips.
A 100% Done For You Conversion-Focused Website That Turns Visitors Into Clients
Heroic handles it all for you: seamless web design & branding, tech setup, SEO, and maintenance.
Never worry about your web presence again with expert support at an unbeatable price.
Learn more below!
How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model
Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
