[OBO DIGEST] The Person Your Business Needs In 2024
Forgot hiring a whole crew of specialists, get this one person instead
Online Business Owner • April 25, 2024

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It can feel like there are so many people you need in order to make your business into the success you envision it can be.
The number of specialists out there is overwhelming (and expensive)!
Some good general advice is that when everyone else “zigs”, you should “zag”.
Today’s featured article will go into how you can reap the rewards of going in a different direction that the majority with who you bring in to help you grow your business.
In addition, this issue also has:
Strategies to ensure you convert your leads into customers
How to create your own 7+ figure personal brand
Two free lessons from a global leading program on trauma
Find all this and more below ⬇
Your 7+ Figure Personal Brand
A strong, growing personal brand will expand your reach and your reputation to the point that they begin to create their own momentum.
Do it right & you’ll build a business (and life!) that’s nearly impossible to have otherwise…
The ability to attract the best people to join your team
Business Opportunities you’d never have otherwise
Meeting the most amazing people in your industry (and beyond!)
Being seen & appreciated by your clients for the value you bring
75%+ profit margins & ability to charge premium prices
Heck… I even found my Wife because of my personal brand
Curious to explore 1+ of these benefits for your business?
Generalist > Specialist.....Here's Why:
With each new specialist you bring into your business, it becomes one more person that not only do you need to pay but also who you need to manage.
Beyond that, specialists often struggle to consider the business holistically outside of their area of expertise. When all you’ve got is a hammer, everything looks like a nail.
There is a shift in thinking about the next key person you bring in your business that can make your life easier and grow the company….
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