[OBO DIGEST] Connection -> Conversation -> Client

The elegant path to winning over new clients

Online Business Owner • March 21, 2024

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Sometimes it can feel a bit like a mystery as to how people go through the stages from a stranger to a client...

....or why it takes as long as it does or what they need to see, learn, feel, understand, or experience in order to come to a clear conclusion that they want to work with your business.  

The featured article in this issue will shine some light on this and give you a path to follow to convert strangers into qualified leads into clients.

This issue will share with you:

• The 6 Pillars of a 7 Figure business 

• How to sell without needing any sales calls

• A way for kids to learn entrepreneurial skills 

Find all this and more below ⬇

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The Elegant Path From Stranger to Client

Intrigue  ->  Connection  ->  Trust

These three phases are what has to take place in order for someone new who has come into your world to ultimately buy from you. 

If you don't attract and keep their attention, they won't pay you any mind.

If you can't connect with them on a deeper level, you won't hold their attention beyond the initial intrigue.

If you don't demonstrate expertise, competence, and authority then they may like you but they won't entrust you to help solve their problems or actualize their dreams.

Certainly they aren't going to hand over a chunk of their dollars if they don't trust you and the results you can provide. 

This article from Selina Feng will dive deeper into this framework and how to handle each of the three phases so you can start bringing more people through all of them.

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TRENDING

Sell Your Offers Without Sales Calls

This interview breaks down a powerful sales process that can happen in almost all cases without any sales calls. 

See what other paths are available if you don't want to slam your calendar with calls or go through the expense + energy to manage some sales person(s).

The Simple Guide For Increasing Your Conversion Rates 

It can be hard (and even scary) to test things. So many factors are at play that any change can have unintended consequences. 

But growth & improvement is the imperative. Here is a smart and simple way to approach making changes with the goal of improving your conversion rates.

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Thanks For Reading

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About The Author

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