3 Simple Steps To Converting More Conversations
Written by: Nina Concepcion • October 02, 2023
Image Source: https://unsplash.com/@Surface
I personally made my first $200K in just one year, with less than 1,000 followers on social media, and under 1,000 subscribers on my email list. And it's not just me — I’ve met countless multi-7-figure entrepreneurs who also have minimal followings, but achieved huge success.
Because it’s not about the SIZE of your audience, but the QUALITY of your influence and your conversations.
If you want to have your first $200K year without investing thousands in ads or building a website, and instead, invest your time to get ROI…
Then you need to start asking these questions:
Who do you talk to?
Where do you find these people?
What do you say to them?
How do you get them on a call?
What do you ask them, and when?
My clients, who also want to scale their businesses, are CONSTANTLY asking me these questions…
And the great thing is, I respond with three simple steps.
This step might sound basic or obvious, but skipping it leads to little (or zero) results. It’s the simplest and easiest way to make more sales, but too many people think that talking about energy and intention is “silly” or “fluffy.”
Forbes reported that only 7% of communication is the words we use. I love the art of language and the power of clear conversation, but I notice a lot of people get caught in scripts because they don’t know exactly what to say.
My clients often ask me to repeat a phrase when we role play sales calls, but I always gently remind them, “How can you communicate what I said… in your OWN words?”
While this step simply takes time and practice to perfect, I do have a shortcut for setting intentions prior to your sales calls. Try listening to my soul client attraction meditation first, to open your heart and really set an intention for your upcoming conversations.
I always remind my clients that…
Imperfect action will still lead to inevitable results. But NO action, and waiting for perfection, will NOT. Take imperfect action and you’ll still make sales.
I wish I could give this single piece of advice to my younger self and all other entrepreneurs who want to make more sales — Take more action, and speak to more people!
That’s why I’m sharing the EXACT steps I took to earn my first $200K. My organic social media strategy was having intimate conversations in the DMs, by providing epic value and then hopping on a free call to explore how I could help them.
If you want to try this organic DM strategy, here’s the checklist I give my clients:
Discover if you like and resonate with this person. Out of three people, statistically one will like you, one will not, and one will be on the fence. So the faster you can figure out if you like this person, the faster you can decide who to best invest your time and energy with.
Build rapport and get to know them as a human. Be CURIOUS. You do this by caring and asking questions, like what’s important to them, what do they care about, what’s a priority for them RIGHT NOW, etc.
Listen with presence. Salespeople often get labelled as “sleazy” when they keep trying to sell, no matter what. They keep pushing without listening to what the customer wants or needs. Remember: You might not be able to actually help them right now. People only buy when they feel, seen, heard and understood. And this only happens when you truly listen. So following these steps, instead of an agenda, will help you figure out what they truly need, without coming off as “pushy.”
Find a way to help them, and give them what they want. You can do this by either offering your services (if you truly think you can help them), OR by referring them to someone who you think can. Try to NOT attach to the outcome, that YOU have to be the person who helps them. Referring them out will provide a better result, and create a more authentic relationship with the client and the colleague.
Because sales isn’t just about finding people who are ready to buy now. It’s about showing up with integrity and helping others to the best of your ability.
Forget the quick wins, and remember the lifelong impact you can make. By staying honest and consistent in the value you bring, you’ll become a no-brainer when they ARE ready to buy. I always consider what each interaction means for the longevity of my business, and not just for the short term. I treat each interaction as an opportunity to provide value.
I’ve noticed a trend of people wanting to outsource client relations, like booking calls, converting people through DMs, and managing inboxes.
But here’s my hard truth: Until you can do it yourself, AND you know your ideal audience well enough, you can’t expect someone else to know your business or express your values better than you do.
So stop outsourcing your power, and practice high-level communication and conversion by having more conversations. You can gauge results and feedback by taking more action (see Step 2). When you increase conversations, you’ll start to notice patterns in the market and your audience, allowing you to tweak and improve your process accordingly.
This is generally where action-focused entrepreneurs trip up. They do, do, do but eventually, they plateau. And THIS is where the ACTUAL skillset of sales makes all the difference.
If this sounds like you, I recommend getting support from someone who intimately understands sales, and the skillset needed to succeed. It typically takes 10,000 hours to become an expert. So you can either accumulate those hours all by yourself, or you can hack it by getting help from someone who’s already done it!
If you’re ready to focus on the 20% of activities that will make the biggest difference, join my FREE 14-Day Converting Conversations Challenge.
Make More Sales
So through your conversations, remember these three simple steps:
Set a clear intention to provide mega-value and figure out HOW you can help.
Take imperfect action, more often and always, to see better results.
Continually get feedback and keep improving your process until you’re confident.
Imperfection action is the basis of all service.
Bring the focus back to your heart, take consistent action and get in front of your audience to ultimately and inevitable make more sales.
This is what I talk about during my FREE 14-Day Converting Conversations Challenge.
But it takes these three steps to a whole new level, allowing you to build your sales muscle through repetition and more detailed feedback from a sales expert.
I’m already excited about the greater impact you’ll make by sharing more of yourself.
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Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
