Slow Launch? No Problem! Here's Your 5-Step Plan To Power-Up Sales

Written by: Holly MacCue • August 17, 2023

Image Source: https://unsplash.com/@sigmund

There's an adrenaline-filled excitement that accompanies a product or service launch. Record-breaking sales, overflowing inboxes and overloaded support lines are soon to be a reality...

But what happens when the launch day fireworks fizzle out sooner than you hoped, and the party seems to be winding down before it even got started?

If you've ever found yourself in this position, don't worry, because…

Through helping countless clients unlock hidden potential and turn their slow launches around, I've discovered a recurring pattern.

These five key areas represent commonly untapped opportunities you can access to revitalize sales and resuscitate a slow launch.

1. Craft Your Sales Message With Precision & Clarity

If your launch is stumbling (instead of soaring), review your sales message first.

Think of a weak sales message as a low-resolution photo. No matter how hard you squint or move closer, the subject remains obscured, the details fuzzy. Similarly, an unclear sales message fails to grab attention, muddling understanding. It discourages potential customers from engaging with your product or service.

And just as a high-definition photo captures your attention with vivid details… A well-crafted sales message paints a vibrant picture that resonates with your customers.

Sometimes, businesses try to catch everyone in their net, hoping to attract as many customers as they can. But doing so can water down your message, making it pretty 'meh,' instead of unique and intriguing. You end up pleasing no one because the message lacks focus. Remember, specificity is key.

Your sales message should be laser-focused on those who stand to gain the most from your product or service.

If your launch is in a rough patch, pause and ask yourself…

• Who is your dream customer? What are their aspirations, challenges, and desires?

• How would you describe your product or service in the simplest terms? Can you convey its essence?

• How does your product or service provide solutions to your dream customer's problems? Does it enhance their lives?

Because remember, a specific, detailed message relevant to your customers will always be far more impactful than a generic one.

2. Clearly Demonstrate Your Value

Once you've honed your sales message, the next step is to showcase the value customers will gain from purchasing your product or service. Sure, words can be a great start in describing your offering, but they don't always paint the full picture.

What if you could let your prospects experience the value firsthand?

This is essential for service-based businesses where we are effectively “selling the invisible”. Don’t leave potential customers to connect the dots themselves - make sure you offer them potential customers a taste of your offering — live demonstrations, interactive webinars, or free case studies are all great options.

This hands-on experience serves a dual purpose. It allows customers to witness the value of your offer in real time, helping them visualize the impact it has on their businesses and lives. It also fosters trust, showing that you believe in your product or service enough to let them try before they buy.

Allowing prospects this opportunity is often the key to cementing their decision to buy from you. When they can see, touch, or feel the product in action, it turns an abstract concept into a tangible reality. They'll be able to first appreciate the worth of your product or service, making them more likely to invest in it.

3. Cultivate Genuine, Authentic Relationships

In today's digital age, the internet is swarming with inauthenticity. The overflow of false claims and manipulated reviews make it challenging for customers to trust digital brands.

This is particularly true when it comes to products or services with a hefty upfront cost. So, being real and genuine? Is more important than ever.

Because your brand shouldn't simply be a selling machine. It's about who you are, what you stand for, and where you're going.

Your brand should foster emotional ties that last beyond the transactional relationship.

When customers consider your brand genuine, they develop a sense of trust and affinity. They don't just see a faceless corporation, but REAL people with shared values and goals.

So ask yourself…

• Does my brand content accurately represent who I am, and the ethos of my company?

• Are there opportunities for customers to connect with me or my team, like live chats or community forums?

Customers buy from people, not from companies. They buy from individuals they know, like, and trust. So if your launch is languishing, try infusing more of your unique personality into your brand and focus on intentional accessibility to you.

4. Address Your Customers' Fears By Tackling Concerns

One effective strategy to invigorate your launch is to directly confront your customers' fears, worries and hesitations. Because the truth is, every customer harbors some level of uncertainty when considering a new product or service. Your job is to figure out what these worries are, and tackle them head-on.

Strive to empathize with your customers' fears, validate their concerns, and provide reassurance. Illustrate how your product or service can alleviate their worries, then offer solutions.

This approach not only helps customers overcome their hesitations, but it also positions your brand as empathetic and responsive.

5. Leverage The Power Of Social Proof

Don't miss this golden marketing nugget: Social proof is your secret weapon to speeding up a slow launch.

Because humans are pack animals. We look to others to help guide our choices. We want reassurance. We want to know we're making the right decision.

So when customers see others have already jumped in and experienced fantastic benefits from your product or service, they think, "Hey, maybe I should try it too!"

But, here's the thing: Not all testimonials are created equal.

You can't just throw any old comment up on your site and hope it sticks. To truly tap into the power of social proof, you need to share those real, honest-to-goodness stories from customers who are the spitting image of your target audience.

Think about it like matchmaking your prospective customers with testimonial twins who mirror their needs, goals, and even concerns.

When potential buyers see folks just like them — same problems, same goals — not just surviving but thriving thanks to your product, it's like turning on a light in a dark room. They feel a surge of confidence, a calming sense of reassurance, and that's when the magic happens. They think, 'If it worked for them, it can work for me.' And then, my friend, they're not just likely to buy, they're itching to buy.

Your customers want to be part of the club. Part of the success story they've watched unfold right in front of their eyes.

Gain Sales Success In Just 5 Days

Let these five tips serve as your go-to guide for speeding up a slow-moving launch.

Each step is a key piece of the larger, interconnected puzzle. Together, they create a calculated plan to transition your launch from a crawl, to a sprint, towards success.

It's also important to remember that these tips aren't just silver bullets to a slow start. They form a continual, sustainable strategy to invigorate not just this launch, but your future launches too. They set the stage for a marketing strategy that's stronger, more flexible, and ready for whatever comes next.

Because every challenge you face is an opportunity in disguise, waiting to be seized. A slow launch is no exception.

If you're ready to shift your sales process and create more feel-good sales serving ideal clients who are ready to invest...

Join My Free 5-Day Sales Success Challenge.

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