💻 [OBO DIGEST]…And A Very Peri New Year

2022 marketing, business, and social media trends plus the color of the year, Adobe updates, and how to cash in on e-learning….

Written by: Online Business Owner • December 20, 2021

This week’s digest will be our last until the new year. We’ll return to your inbox on Monday, January 10 with all of the news, insights, and motivation you’ve come to love.

In the meantime, we want to wish you Happy Holidays and Happy New Year from all of us here at OnlineBusinessOwner.com – thanks for being part of our community!

PS: I want to give an extra special thanks to Thinkific who has just joined us as our first official sponsor for OnlineBusinessOwner.com! Thank you Thinkific for supporting our work and for ensuring we can continue to keep our digest newsletter and podcast free for subscribers!

PPS: If you’d like to get your business in front of our engaged audience of smart and thoughtful online business owners in 2022 visit our website to learn more about advertising with us!

News + Happenings

2022 Business, Marketing, and Social Media Trends + Predictions

If you’re anything like me, you’re probably wondering what will change in business, marketing, social media, and more over the next year. If the past two years have taught us anything it’s that the world is changing at a rapid pace and our businesses and industries are changing with it!

Recently, on my podcast The Online Business Show, I discussed the 6 big marketing trends I’m following in 2022 for online business owners and digital entrepreneurs. If you missed the episode you can check it out here!

We’re also putting the finishing touches on a 2022 Marketing Report for Online Business Owners – you can hop on the waitlist to grab your copy here and we’ll send it your way as soon as it’s ready (should be any day now)!

Now, to officially wrap up the year, here is a collection of 2022 trends, predictions, and reports for business, marketing, and social media…

8 Small Business Trends to Look Out for in 2022

E-commerce and remote work lead as the trends impacting small businesses in the new year and beyond. Other trends include cashless payments, hybrid and virtual events, and more AI.

16 Key Trends That Will Drive Small Business In 2022

While some of these trends are a given (i.e. practice empathy in the workplace and use more video) some trends are more timely including a changing workplace based on values, a focus on mental health for employees, and a renewed focus on personal branding.

15 Industry Experts Predict The Dominant Tech Trends Of 2022

The world is becoming more technologically advanced with each passing day. In 2022 we’ll see blockchain technology go more mainstream, enhanced SEO, more automation, and more.

Influencer Marketing Trends and the Outlook for Marketers

Spending on influencer marketing will continue to climb in 2022 (and beyond) as more and more brands see results from partnerships with influencers and creators.

Social Media Marketing Trends for 2022: Predictions From the Pros

Reels, changing ad targeting strategies, Reels, e-commerce growing on TikTok, Reels, live audio on Twitter and Facebook, Reels, LinkedIn video, and Reels are just a few of the trends on social media to follow in the next year.

Facebook Ad Targeting Ideas for 2022 and Beyond

In 2021 we saw the most changes to Facebook Ad targeting and privacy that we’ve ever seen. Here are strategies you can use to target effectively in the coming year.

Upgrade Your Facebook Marketing Strategy for 2022

Even though Facebook growth has plateaued, it is still the most used social media platform in the world. Here are some strategies you can try in the new year to upgrade your Facebook marketing.

6 Instagram Marketing Trends You Need to Know in 2022

In the new year we can expect feed updates, merging video formats, and more monetization tools for creators on Instagram.

7 Instagram Reels Predictions for 2022

Reels will continue to grow on Instagram with shopping on Reels developing further and Reels developing its own identity separate from TikTok.

14 New Ways to Get more Followers on Instagram in 2022

While age-old wisdom like “make great content” isn’t going anywhere, collaborations, accessibility, and using Instagram’s newest features will be key for follower growth next year.

The 2022 Instagram Trend Report

Created by Instagram and focused on Gen Z, this report details trends across niches and industries from beauty to music to fashion to memes and more.

Twitter Trends to Expect in 2022

As we’ve reported in the past, Twitter made a comeback in 2021. With a new CEO at the helm, we can expect to see Twitter become more relevant in the year ahead. PS: Grab your copy of The 2022 Twitter Planner for some additional planning support.

Very Peri is the 2022 Color of the Year

Pantone’s color experts at the Pantone Color Institute have selected the 2022 Color of the Year – Very Peri. Describing the color in their press announcement, Pantone writes “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Adobe Takes on Canva with the Launch of Creative Cloud Express

Adobe has retired their mobile-forward design app Adobe Spark and launched a new web and mobile-friendly tool called Creative Cloud Express.

The new app is free with basic functions and $9.99/month (y’all know Adobe LOVES that recurring revenue model) for advanced templates, designs, fonts, and stock imagery. The app brings together Adobe’s tools from software like Photoshop and Acrobat PDF into an easy to use web and mobile app designed for social media managers, creators, and small business owners.

The freemium model of the Creative Cloud Express along with the ease of use for those who aren’t the most design savvy or are not design professionals is Adobe’s shot at popular web and mobile design app Canva (valued at $40 billion earlier this year).

Social Media News + Updates

📸 You can now reply to comments with a Reel on Instagram

📸 Instagram says that parental controls for the app will arrive in March

📸 Instagram profiles can now be embedded on third-party websites

📌 Pinterest acquires video creation and editing app Vochi, doubling down on creator tools

⏰ TikTok introduces new effects including GIFs in green screen mode and additional voice effects

🐦 Twitter testing Quote Retweets with video reactions and new Tweet formatting tools

In Other News

👩 The pandemic has dramatically impacted women in the workplace – here’s how

💼 From the Great Resignation to “lying flat” – work around the world is changing

THE ONLINE BUSINESS SHOW

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How To Scale Through Expansion Revenue & The Importance of Repeat Customers with Scott Moran of Samcart

Are you missing out on selling more because of the complexity of your funnel? Do you want to increase your revenue but not sure how to incorporate upsells into your sales and marketing process? Today's guest has built the #1 tool in the space that has helped over 84,000 brands eclipse over $3.5 billion in sales.