[OBO DIGEST] Why Your Content Isn’t Working and How to Fix It
Online Business Owner • June 13, 2024
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Are your content efforts not yielding the expected results?
It’s (sadly) common to invest time and energy into your content only to find it missing the mark.
Whether you’re targeting your social media, email subscribers, or website visitors, the reasons often boil down to 3 common mistakes.
This featured article in this newsletter deep dives into the complexities of content creation and offers practical, actionable solutions so you can see significant improvement in engagement and conversion rates.
Also inside today’s issue:
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A guide to hitting 6-figures in your coaching business in less than 6 months
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An overview of the 4 stages of the creator funnel, how they work, and the strategies required to use this strategy.
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8 proven principles that will make you a copywriting machine
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Tools to boost your email campaigns using AI, create engaging infographics for your brand, and increase your productivity
Explore all this and more below ⬇
Content Underperforming? You May Be Making These 3 Big Mistakes…
It can be extremely frustrating to be consistently putting out content, but not getting the traction and engagement you want.
Whether it’s on social media, to your email list, or on your website – it usually comes down to one (or more) of these three things: it’s too broad, too bland or too vague.
The good news is, it’s easier to fix these than you may think—having a huge impact on your results once you do.
If you’re a coach or consultant, you’re probably getting sick of how unreliable ads, SEO, and social media can be for getting new clients.
Thankfully, our friend Bryan Harris at Growth Tools agreed to give away his playbook “5 steps for coaches to hit 6-figures in less than 3 months” 100% FREE to readers of Online Business Owner.
It’s exactly how he went from Home Depot employee to generating $20MM in coaching revenue for his clients, like Amy Porterfield and Michael Hyatt.
Since this training is normally reserved exclusively for members of Growth University, Bryan doesn’t want this link just floating around the internet forever.
★ MailMentor: An AI powered sales platform that helps you create and send sales messages that convert. MailMentor engages your audience with personalized emails to make the sales outreach process much more easier and effective.
★ Venngage: A cloud-based platform that makes it very simple to tell stories with your marketing using great infographics (& more!)
★ Caveday: Facilitated work sessions in a community that keeps you focused and accountable.
TRENDING READS
Words Can Change The World
Whether you’re writing emails, social media posts, or crafting the perfect sales pitch, mastering the art of copywriting is key to capturing your audience’s hearts and minds. Learn the 8 proven principles that will make you a copywriting machine
CHECK IT OUT →
Creator content marketing funnel: How to grow your audience from 0
Understanding the marketing funnel will help you find an audience, build trust and grow your business.
Learn about the 4 stages of the creator funnel, how they work, and the strategies required to turn obscurity into opportunity.
8AM: Your Morning Brief of Insight
Begin each day with 8AM, where every article is a step towards a more informed, inspired you. Simple, smart, and straight to your inbox.
Discover More with 8AM – Subscribe Now
Dive into books — and their wisdom. In a fraction of the time.
Every week, you’ll receive a deep dive into a top-rated book, its guiding principles and actionable insights — delivered straight to your inbox. From personal growth to understanding human behaviour, become the best version of yourself, one book at a time.
How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model
Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
