[OBO DIGEST] How to Build "Strategic Value" In Your Business
If You Ever Want to Sell Your Business, You Need To Know This
Online Business Owner • April 11, 2024
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Unless you build your business in a way where it can eventually be sold one day, you will eventually have to make some hard choices.
You put so much time and energy into building it but if you can’t sell it, then you’re stuck with it forever.
Most business owners have a limited idea of how their business can become a valuable asset to be acquired.
In today’s featured article, you’ll learn from someone how has sold 7 different businesses over the past couple decades how to build “strategic value” into your business.
In addition, this issue also has:
How to create a 7+ figure personal brand
The easy path to staying at ‘Inbox Zero’ all the time
The “easy mode” way to a beautiful, high converting website
Find all this and more below ⬇
Your 7+ Figure Personal Brand
A strong, growing personal brand will expand your reach and your reputation to the point that they begin to create their own momentum.
Do it right & you’ll build a business (and life!) that’s nearly impossible to have otherwise…
The ability to attract the best people to join your team
Business Opportunities you’d never have otherwise
Meeting the most amazing people in your industry (and beyond!)
Being seen & appreciated by your clients for the value you bring
75%+ profit margins & ability to charge premium prices
Heck… I even found my Wife because of my personal brand
Curious to explore 1+ of these benefits for your business?
How to Build Strategic Value Into Your Business
If you want to maximize the value of your business in the eyes of some potential acquirer, there are a few fundamental shifts you need to make.
Follow this process to understand the potential value your business has, how to properly frame the business to be attractive, and how to find the perfect buyer.
This isn’t random advice — it is the process forged through successfully selling 7 different businesses. Join Mac Lackey in today’s featured article to learn his process to:
Double the Open & Click Rates of Your Emails
Learn the simple 5-Step SMART Process to help you permanently fix low open rates from the emails you send.
Are You 10 Min Away From A Low Maintenance “Inbox Zero” Solution?
If your email inbox is a source of stress & drains precious time and energy from you each work day, you need to watch this free training from Atlas Assistants
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Deepen Your Awareness of Stress & Trauma Physiology
The impact of stress and traumas on you, your team members, your partners, and your clients is invisible but incredibly powerful.
Want to understand yourself and others better? It starts with understanding what is going on beneath the surface for us.
Viral Engagement Hacking: 3 Questions To Unlock Virality
The profitable way for business content to go viral is not the same as what is required for “entertainment” content to go viral.
Check out this recent deep dive article that shares a process to follow to help your business’ content get more engagement.
A 100% Done For You Conversion-Focused Website That Turns Visitors Into Clients
Heroic handles it all for you: seamless web design & branding, tech setup, SEO, and maintenance.
Never worry about your web presence again with expert support at an unbeatable price.
Learn more below!
How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model
Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
