[OBO DIGEST]   How to Build “Strategic Value” In Your Business

[OBO DIGEST] How to Build "Strategic Value" In Your Business

If You Ever Want to Sell Your Business, You Need To Know This

Online Business Owner • April 11, 2024

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Unless you build your business in a way where it can eventually be sold one day, you will eventually have to make some hard choices.

You put so much time and energy into building it but if you can’t sell it, then you’re stuck with it forever. 


Most business owners have a limited idea of how their business can become a valuable asset to be acquired. 


In today’s featured article, you’ll learn from someone how has sold 7 different businesses over the past couple decades how to build “strategic value” into your business.

In addition, this issue also has:

  • How to create a 7+ figure personal brand

  • The easy path to staying at ‘Inbox Zero’ all the time

  • The “easy mode” way to a beautiful, high converting website 

Find all this and more below

NOTE FROM SCOTT OLDFORD

Your 7+ Figure Personal Brand

A strong, growing personal brand will expand your reach and your reputation to the point that they begin to create their own momentum. 

Do it right & you’ll build a business (and life!) that’s nearly impossible to have otherwise…

  • The ability to attract the best people to join your team

  • Business Opportunities you’d never have otherwise

  • Meeting the most amazing people in your industry (and beyond!)

  • Being seen & appreciated by your clients for the value you bring

  • 75%+ profit margins & ability to charge premium prices

Heck… I even found my Wife because of my personal brand  

Curious to explore 1+ of these benefits for your business?

How to Build Strategic Value Into Your Business

If you want to maximize the value of your business in the eyes of some potential acquirer, there are a few fundamental shifts you need to make.


Follow this process to understand the potential value your business has, how to properly frame the business to be attractive, and how to find the perfect buyer.


This isn’t random advice — it is the process forged through successfully selling 7 different businesses. Join Mac Lackey in today’s featured article to learn his process to:

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Viral Engagement Hacking: 3 Questions To Unlock Virality

The profitable way for business content to go viral is not the same as what is required for “entertainment” content to go viral.

Check out this recent deep dive article that shares a process to follow to help your business’ content get more engagement.

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