[OBO DIGEST] 1 way to guarantee business success
You could rebrand or use a new DBA, but this is much easier
Online Business Owner • January 04, 2024
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You only have one reputation.
Sure, you can rebrand or change your “doing business as” name if necessary, but at the end of the day, it’s your reputation as a human being that matters most.
As an entrepreneur and business owner, you don’t have a big company’s decades-old identity to provide credibility.
And you’ll know you’re doing a good job at building a reputation by the ease of interactions in your business, like hiring, partnering and client acquisition.
Because the better your reputation, the more doors that will open.
More lenders, vendors, partners, mentors, employees, and, more importantly, customers, will want to work with you.
So it’s crucial to manage and protect your reputation at all costs.
This week, we’re helping you do just that, with resources to build sustainably and protect fiercely, such as…
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How to protect your business from 3 common (often fatal) legal mistakes
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The Engagement-Based Business Model that could skyrocket your biz
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The ONLY 4 things you truly need to grow your dream business
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How to take back control of your body, confidence & health
Find all this and more below ⬇
This painting sold for $8 million and everyday investors profited
When the painting by master Claude Monet (you may have heard of him) was bought for $6.8 million and sold for a cool $8 million just 631 days later, investors in shares of the offering received their share of the net proceeds.
All thanks to Masterworks, the award-winning platform for investing in blue-chip art. Masterworks does all of the heavy lifting like finding the painting, buying it, storing it, and eventually selling it. When Masterworks sells a painting, investors could get a return.
With over 840,000 users, shares of offerings can sell out in just minutes. But Online Business Owner readers can skip the waitlist to join with this exclusive link.
Implement The Engagement-Based Business Model
You can make content for free, run ads easily, spam Twitter, throw together an offer and expect someone to buy — but this isn’t business… It’s grifting.
The internet has made us lazy.
The old-school direct-response marketers put so much sophistication and testing into the mail campaigns they designed and really understood business models.
They knew money comes on the backend, not on the front end: the size of the first transaction is not the most important piece of the puzzle.
The real money comes later.
Olly Richards built Story Learning based on direct response fundamentals.
He’ll show you examples of real-life businesses he has helped reimagine their business models using what he calls The Engagement-Based Business Model.
This will help you improve your business by slowing down and thinking long-term.
60 Min of Strategy Consulting, 0 Min of Sales Pitch
Running a business that typically generates multiple tens of thousands in revenue each month?
Want to double or triple it in 2024?
It all comes down to your ability to unblock constraints + apply leverage in key areas.
Let us demonstrate ways other entrepreneurs have learned how to succeed in these areas faster.
See if your business qualifies for this free session!
Follow This Cheat Sheet To Truly Resonate With Your Ideal Buyer
The “Daily Needle-Movers Cheat Sheet” will help your business grow & develop better & faster to gain more sales and momentum. Learn the ONLY 4 things you need to be focused on daily to build your business. And it’s 100% free.
TRENDING
How Professional Women Can Take Back Control Of Their Body, Confidence & Health
When you finally commit to emotional fitness with the same degree of passion as you do your physical fitness or nutrition, that’s when everything finally starts coming together. AND… it’s a lot easier when you use a tried, tested and proven system! Prioritize emotional fitness.
Start A Productized Service That Has A Proven Market
TikTok, podcasts and no-code — these 3 industries are worth billions. Here are 3 productized services you could build on top of in multi-billion dollar industries (an inspiration X thread). Add a new income stream.
DISCLOSURE FOR SPONSOR MASTERWORKS:
Investing involves risk and past performance is not indicative of future returns.
See important Reg A disclosures and aggregate advisory performance masterworks.com/cd
How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model
Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
