[OBO DIGEST] Why your content marketing strategy likely isn’t working…
Escape the dangerous trap most entrepreneurs fall into
Online Business Owner • October 19, 2023
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Consistently creating and sharing content is a solid growth strategy
Because when done correctly, it can be a NEVER-ENDING source of new clients.
But a looot of business owners struggle with what they should post, how often, on what platform, yada yada.
If you want to improve your content, create more consistently and/or uplevel your content marketing game…
Start by improving the quality of content you consume:
— Assess your current feed. You may need to unfollow, mute or unsubscribe.
— Optimize your future feed. Find and follow people you align with.
— Analyze their marketing strategy. How do they share, interact, connect? On what channels, which topics, how frequently?
Observe how your curated list uses content to connect with their audiences. And from here, start to develop your own content creation system.
Once your process is polished, and your messages are tested, double down on content that converts, using resources like…
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🚨How to STOP wasting your time creating content for “everyone”
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A mindset reframe to maximize your efforts before 2023 is over
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How to improve content performance using this tool on autopilot
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Peeking inside a $10M e-learning business to swipe helpful tips
And more! Let’s go ⬇️
Access The All-In-1 Platform For Online Business Owners To Launch, Sell & Deliver Your Services
If you’re a coach, consultant, service provider, healer or online business owner, chances are you’re using a HUGE tech stack (+ a bunch of separate apps) just to keep it running.
Like…
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Zoom to host and record meetings
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Kajabi or Clickfunnels to sell your courses & programs
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Facebook to run your online community
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Slack to communicate with your team
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Zapier to pull everything together (and pray it works)
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The list never ends…
It becomes a nightmare to manage, and your subscription bills cost you hundreds, if not thousands!
That’s why we’re introducing you to Cohere: a clean, aesthetic platform capable of running your ENTIRE business.
It consolidates all of your business needs, allowing you to easily launch, sell and deliver your services, day after day.
So don’t wait. Save over $1,700 and free up ~120 hours with Cohere.
If My Content Is Good, Why Is No One Buying? 🤔
There’s a dangerous trap most entrepreneurs fall into…
— ignoring the need to niche.
They’re so deeply connected to their business, they want to help EVERYONE.
If this is you, you’re forgetting the #1 rule of marketing to become a go-to expert:
Talking to everyone means you risk resonating with: no one.
Plus, generic content will NEVER be a conversion tool.
So, how do you win someone’s attention online? By speaking to them directly. Which requires a deep understanding of your ideal client.
Not everyone will find what you have to say useful, and that’s perfectly fine.
Sales & messaging coach, Holly MacCue, will help you unleash the power of niches so your message reaches the RIGHT people.
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Use This Tool For Better Performing Content, On Autopilot — You paid good money for your website, but… is it converting? Ezoic gives every website visitor a better experience while ALSO increasing your revenue automatically. No more guesswork, just AI. Give it a go!
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Why Everyone Should Start A Newsletter (Yes, That Means You!) — As an engineer, Michael Lin thought subscription-based software was the only business worth building. But since delving into the email marketing world, he realized that newsletters might be even BETTER than software (in almost every way). Is it true? See for yourself.
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It’s Not Too Late To Accelerate Your 2023 Business Growth— As business owners, we spend so much time and energy creating a yearly plan with big goals — but when was the last time you revisited it & reflected on it? Tune into the business consultant for women, Angela Henderson’s podcast, as she shares the top 7 tactics you need to boost your business well into the New Year.
Scale Your Online Education Business to 7-Figures+
Olly Richards runs a $10M online education business, working only six days a month.
Want to learn from him?
Sign up for his FREE newsletter for online educators to get help with:
• High-level strategy so you can scale to 7-figures
• Experiencing extreme profitability once you implement
• The lifestyle and personal alignment you’ve been looking for
PLUS, join now and get a free copy of Olly’s Blueprint Of A $10M Online Education Business as a welcome gift.
This 117-page guide gives you “all-access, behind-the-scenes” breakdowns of what Olly used to grow (and now run) his business.
Don’t miss this rare opportunity to pull back the curtain on a world-class education business.
The online world is constantly flooded with more and more content: All types, everywhere, all the time.
That’s why we’re committed to putting only the best and most valuable content in front of you.
Because we understand what online business owners need, struggle with, and desire — because we are one too!
Knowing your audience intimately and deeply is the single best way to gain a positive return on your content investments.
So we invite you to reassess how you can better use content marketing as a tool for growth.
We hope reading today’s edition of the OBO has ignited something in you.
Until next time,
The Team at OnlineBusinessOwner.com
How To Build A Customer Journey That Maximizes Lifetime Success And Value Using The Peaks Model
Olly discusses the flaws in the traditional “Value Ladder” or “Ascension Model” in business, where customers are pushed towards higher-priced purchases. Instead, it introduces “The Peaks Model,” focusing on providing value and support at each step of the customer journey. The Peaks Model emphasizes building relationships and continuously delivering value, resulting in loyal customers and referrals. It suggests that businesses should offer smaller, achievable solutions rather than selling the ultimate destination, fostering trust and maximizing customer lifetime value.
[OBO DIGEST] Open this email for game changing tools — like chainsaws
This newsletter issue is a call for every entrepreneur to remember that there’s plenty of help available to improve all aspects of their lives. Relationships, health, and business performance can all be positively impacted by leveraging their specific tools and resources. A business owner who understands that leverage is the only way to scale their efforts will invest in tools, learn to use them and succeed above the average.
3 Simple Steps To Converting More Conversations
Would you like to know how you can make $200k in your business without anything but having conversations? Nina Concepcion shares 3 powerful simple steps to converting simple conversations into offers and sales calls.
