[OBO DIgest] Growing vs. Scaling
Sure you want more revenue, but how much harder are you going to work for it?
Online Business Owner • September 25, 2023
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It seems like everyone wants to “scale” their business these days.
But scaling is very different than growing…
While growth is linear, scaling is exponential. Growth comes from increasing your resources and input (usually proportionally) to increase your revenue.
🚀 But scaling happens when you increase your revenue and/or results without adding significant time, money or resources.
(Yes, this IS possible)
Let’s say a business coach closes three deals/month with every VA they hire. So they grow their business by hiring more VAs.
🚩 While this isn’t bad or wrong, they’ll eventually end up running a very different business (managing dozens of VAs). And mismanaged growth can lead to utter disaster.
✅ But what if you built a system that allows you to maximize the potential of ONE VA and close MORE deals without increasing your hires — at first, anyways. Now, you’re scaling.
If you’re ready to build your business without constantly putting in more, more more, learn how to…
Hit 6-figures in your coaching business without ads or a big audience
Turn your already profitable services into ready-to-buy products
Create true transformation for your clients, regardless of industry
Scale any business, no matter where you’re currently at — and more!
Want the real value? Keep reading…
How An Asian Immigrant Earned 6-Figures In Her 20s
As a marketing coach earning 6-figures online by the time she was 24, Selina Feng has some secrets to share.
Like…
How to balance ambitious vision with practical execution 🧘🏻♀️
The importance of consistent, reliable lead generation
Why content creation for service-based businesses needs intention
The power and relatability of direct message marketing 📩
Mastering these allowed her to scale — with less than 300 people on her email list and only a few thousand social media followers — without paying for ads.
How? Through 1:1 client sales.
“The key wasn’t a huge audience, but connecting meaningfully with the audience I had. And I'm not being delusional when I say that the lessons I've learned can help you on your journey to grow past six-figures — no matter how young or old you are.”
A MESSAGE FROM MARLEY JAXX
How To Make ONE Video — And Become Unforgettable
90% of your competition will be too AFRAID to try this kind of thing.
It’s not for the faint of heart, but bold visionaries.
This strategy is for those who know HOW DIFFICULT it is to cut through the noise in today's oversaturated online world.
If you want to 1000x your brand's visibility AND legacy, download YouTube marketing expert Marley Jaxx’s FREE GUIDE to start producing a unique kind of marketing content video...
In The Know
The Proven Path To Effectively Productizing Your Services — Ever wondered what it would REALLY take to turn your service offerings into repeatably-purchased products? If you’d like to sell your services like they’re ready-to-ship Amazon products, THIS is the place to start.
5 Ways You Can Start Scaling ANY Business ASAP — In this short video, customer acquisition and monetization expert Alex Hormozi discusses the foundational concepts of scaling businesses. Use his wealth of knowledge and experience to INSPIRE your own scaling plan.
Use A Personal Assistant To Grow & Monetize Your X Audience — Hypefury picked the best techniques used by top X (formerly Twitter) creators and turned them into an app. Use it to seamlesslycreate new content, sell MORE products, and grow both your audience + email list 🔥
A MESSAGE FROM SAM MILLER
Create True Transformation For Your Coaching Clients
While this FREE checklist provides the foundation for health and fitness transformation…
There’s something valuable EVERY coach, consultant and service provider can take away. Because you deliver so much more than just your advice.
Learn how to leverage each part of your client’s transformation and help them create lasting change to unlock new levels of success.
(And if you’re a health and fitness coach, swipe this checklist and use it directly to help your clients get powerful results — every. single. time.)
Thanks For Reading
Most people try to grow their businesses, and that’s why they fail.
Because mismanaged growth is a quick path to burnout (this is working harder, not smarter).
If your looking to build your business, give scaling a try.
If done correctly, your load will be the same (if not lighter), while your results will soar (aka working smarter).
Now all you have to do is sit down, make a plan, and test it. Iterate as you go.
As weird as it sounds, most business owners choose to keep doing what they’re doing and work hard (instead of trying something new).
We hope reading today’s edition of the OBO will make you part of the minority who act differently.
Until next time,
The Team at OnlineBusinessOwner.com