[OBO Digest] The new “you” strategy that’s driving business growth

Business owners are stepping outside the box to achieve faster success

Online Business Owner • September 07, 2023

Is your business really YOU, FIRSTNAME?

Some entrepreneurs act in their business, doing what they think they “should” — instead of what feels real, good and true. 

Sometimes conformity happens involuntarily, whether initially in your journey when you’re nervously starting out…

Or anytime you level up, working through the discomfort, growing pains, imposter syndrome, you name it. 

Because most people mask their true identity when they feel insecure. And being “someone else” helps them feel safe, or like they’re at least moving towards the “success” that other people have achieved.

But the thing about business these days is… that it thrives on authenticity.

Once you stop trying to “fit in,” you’ll start attracting your ideal client.

Instead of competing with similar brands and entrepreneurs, you’ll make a real name for yourself, and stand out from the crowd. Because authenticity is a virtue.

That’s why our experts are showing YOU how to turn it (and your uniqueness) into your superpower — when you do it right. This week, you’ll…

• Learn the best techniques to embrace your individuality in business

• Get free access to 50+ top experts in the online business owner space

• Turn your authentic content into valuable, organic YouTube traffic

• Watch how to get your individual needs met (so you can THRIVE)

Let’s dive in!

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Break Free From “The Box” & Embrace Your Unique Self

Many entrepreneurs spend a great deal of time and energy trying to “fit in” to ideals that were created by other people.

Instead of creating their own timelines and action steps, they base who they are and how they act on others who have come before them.

Sound familiar?

But the truth is, as an entrepreneur, you’re already different from the crowd.

You’re a risk-taker. A goal setter. A brand builder with values, dreams and aspirations. 

So trying to “fit in” — whether within your industry, your circle or even society as a whole — is likely holding you back.

Expert Celi Arias explores how breaking out of those metaphorical boxes can help you grow your business and skyrocket your potential. 

In fact, she shares 4 key pointers and reflection techniques to help you embrace individuality and use it as a business advantage (instead of letting those imaginary walls keep closing in…).

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In The Know

•  [Free Ticket] The Online Business Owner Summit Is Here! — From September 18–22, tune in as 50+ online business owner experts share the latest and greatest strategies, tactics and tools that propelled them to success. Claim your free ticket now!

• How To Succeed In Business By Being (You)rself — Believe it or not — You CAN be authentic and succeed in business. All you need to do is follow these two key principles, and watch your business flourish in a way that only YOU are capable of. The reward? Indescribable satisfaction and fulfillment.

• How To Get Your Needs Met (Without Pushing Them Away....) — World renowned love and relationship coach Sami Wunder reveals the answer in THIS free masterclass. Learn how to get your needs fully met in a romantic relationship from a place of true love and service (not obligation).

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ONLINE BUSINESS OWNER: THE PODCAST

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Thanks For Reading

So how will you incorporate (more) authenticity into your business?

Perhaps your first order of business is to step back and assess if your business truly reflects and embodies your own uniqueness as of now.

Because it may just be the ONE THING that no one else can replicate. A true differentiator can be hard to find.

So doesn’t that seem worth figuring out? 

The master key to your success in business could be finding YOUR balance between proven, tried-and-true strategies… 

And what’s authentic to YOU, and your brand.

Until next time,

The Team at OnlineBusinessOwner.com

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About The Author

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