How To Stand Out In A Crowded Niche with John Williams

What to learn how to stand out from the crowd with a unique offer, join the 1%, and avoid the commoditization trap? My guest today will help you do all of those things and more! John is the Founder of The Ideas Lab and has written 3 bestselling books translated into 10 languages. “F**k Work Let's Play” was recently chosen as WHSmith business book of the month.